Universal: All ages admitted, there is nothing unsuitable for children.
12: Suitable only for those aged 12 and over. No-one younger than 12 can rent or buy a 12 rated VHS, DVD, Blu-ray Disc, UMD or game.
15: Suitable only for those aged 15 and over. Nobody younger than 15 can see a 15 film in a cinema. No-one younger than 15 can rent or buy a 15 rated VHS, DVD, Blu-ray Disc, UMD or game. .
18: Suitable only for adults. Nobody younger than 18 may see an 18 film in a cinema. No-one younger than 18 can rent or buy an 18 rated VHS, DVD, Blu-ray Disc, UMD or game.
R18: For adults only. May only be shown at licensed cinemas or sold at sex shops, and only to people aged 18 or over. The Age certification of our movie would be 15, this is because it is only suitable for people above 15 years and this fits with the target audience of the movie. As it is a psychological thriller it is therefore not appropriate for youngsters and children as it can affect them mentally. Also the story line is based on old teenagers 16-18 making it more relevant to viewers of that age, also it is not an 18 as it does not have anything sexual, or too violent, just blood and "scary" characters, this is part of the conventions of psychological thrillers.
Click here to see my audience primary research done before we started the production process, includes analysis of results.
Prom Night is a thriller movie with a very similar target audience, it is aimed at over 15's, specifically 16-18 year olds, which is very similar to our target audience. The movie makes it very clear who it is aimed at through the type of characters it has, the characters in the movie are mainly teenagers making it more relevant to those viewers and at the fact it revolves around prom which is experienced my teenagers.
This is the trailer of prom night;
As you can clearly see that the characters, basis of the narrative and setting all relates back to the audience. The trailer focuses on the young characters, and the lives of teenagers who have just finished high school and therefore allowing the target audience to relate to it. The film idea of Prom night is a young girl (Donna) in 2005 returns home to find her brother and father dead. She hides under the bed as, her former teacher, killed her mother in front of her. Three years later, she has been in therapy and she tells her therapist about the recurring dream of that night. Donna is now living with her aunt and uncle, and is about to graduate from high school. She and her friends are getting ready to attend their senior prom that night, from the arrival to her prom venue it all starts, when she finds her former teacher stalking her, and one by one her friends are killed by him. This is both a horror thriller and a psychological thriller as the girl experiences dreams that actually have a meaning, which is similar to what our main character experiences also as a teenager. However it lays a larger focus on the scary character that’s here to deliberately kill, therefore this movie may seem more gruesome. Therefore my movie is much more realistic.
The Attic movie is rated 16 according to Germany. This is because there is Frightening/Intense Scenes, Violence (the daughter kills her parents), little use of bad language, and minimal sexual scenes and use of drugs. It has a smilar target audience to mine, of older teenagers this is probably due to the fact that the main character who is mainly focused on is that age. The synopsis of the movie is; a girl (Emma) who has a strong aversion towards her family’s new house, especially the attic. After moving in, she becomes miserable and suspicious. The rest of her family also seems unhappy and unsettled. The situation gets to extreeme when one day Emma is in the attic alone. All of a sudden someone who looks like Emma’s identical twin sister attacks her viciously.
This is the trailer of The Attic movie:
Audience Profile
Age: 15-18.
This is because the age certificate is 15, so youngsters can not watch it, also it needs someone with a good level of maturity to understand the narrative. Also the characters are of that age making it more relavent to that particular age. Old people may not find it as entertaining as characters are young therefore can not relate or understand the characters.
Gender:
It is aimed at both genders, as it is not gender specific this also allows us to have wide marketing and does not limit the size of audience the movie receives.
Interests:
Technology (gadgets), listening to music, going out, socialising and internet. (Modern teenagers)
Dress Sense:
Fashionable but yet simple, the usual teenager like and also "emo" style teenagers.
Entertainment they are into:
Movies;
Thrillers, Horrors and Romantic movies.
Music;
No specific type, both R&B, Hip Hop and Rock fans would be into the movie, as it does not segment the audience.
Why would they like the movie?
As it is not completely unrealistic, there is no used of super natural characters, but more of psychological, suspicious characters. It also related to the audience using the; clothes, age of characters and the settings that are in are normal lives.
Types of people that would watch the movie:
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